by Colin Shaw | May 17, 2010 | Social Media
Paying for Promoted Tweets on Twitter…. Author: Colin Shaw A month has passed since Twitter announced Promoted Tweets. The earth is still spinning. Since the announcement there has been few earthquakes in the Twitter community, or within the online marketing...
by Colin Shaw | May 14, 2010 | Customer Experience, Expert's Insights
Telling stories through your customer experience….. Author: Colin Shaw Every touchpoint of your organisation, service and brand is an opportunity to tell a story. The story you choose to tell your customers is just as important as your customer experience...
by Colin Shaw | May 13, 2010 | Customer Experience, Customer Service, Social Media
Using Twitter as an effective Customer Service channel…. Author: Colin Shaw Customer Service in 2010 is no longer just about call centres. Matt Saunders over at Trendplanner.com has written a great summary post of examples of how Twitter has become an effective...
by Colin Shaw | May 10, 2010 | Expert's Insights, Social Media
Author: Colin Shaw Scott Monty, Head of Social Media at Ford, was interviewed at Ford HQ on the influence of social media at Ford. Lee Odden questioned Monty on how Ford has embraced “social”, one of his key quotes for me was how they have listened to customers and...
by Colin Shaw | May 7, 2010 | Customer Behaviour, Market Research
Convincing your abstract thinking customers by giving them mixed emotions… Author: Colin Shaw Abstract thinkers may take a bit more convincing than the average consumer, however there is a workaround. A new study publish in the Journal for Consumer Research...
