by Colin Shaw | May 7, 2010 | Customer Behaviour, Market Research
Convincing your abstract thinking customers by giving them mixed emotions… Author: Colin Shaw Abstract thinkers may take a bit more convincing than the average consumer, however there is a workaround. A new study publish in the Journal for Consumer Research...
by Colin Shaw | May 6, 2010 | Expert's Insights, Market Research
A rather smelly Customer Experience…. Author: Colin Shaw Greasy Fish & Chip shops, fresh pine needles or a plasticy manufactured pong. What does your customer experience smell like? Have you included any olfactory forethought when you were designing your...
by Colin Shaw | May 5, 2010 | Expert's Insights, Market Research
Wearable Brain Analyzer – measuring …. Author: Colin Shaw Hitachi are releasing a wearable device that measures brain activity. The wearable encephalometer (a device to monitor a brain) uses far-red light and is set to sell for just over $100,000. The mobility...
by Colin Shaw | Apr 23, 2010 | Customer Experience, Social Media
Twitter can predict the future, can it predict your Customer Experience… Author: Colin Shaw Not only is it the future of communication, but apparently it can predict the future itself There has been amuch buzz around the internet about how Twitter buzz and...
by Colin Shaw | Apr 19, 2010 | Customer Experience, Thought Leadership
Action and America: How our cousins across the pond use immediacy to improve Customer Experiences….. Author: Colin Shaw Having worked in the UK and US for some time I have grown to love the land of Uncle Sam and consider Americans as our close cousins. As...
