by Colin Shaw | May 27, 2010 | Customer Experience, Market Research
Customer Experience Correlations: The Stock Market…. Author: Colin Shaw How can you quantify the customer experience: can you show effective ROI? Harley Manning’s comments on his Forrestor blog about a study that researched if there was a correlation between...
by Colin Shaw | May 24, 2010 | Customer Experience
Zappos loses $1.6 million due to pricing mistake, honors all sales… Author: Colin Shaw Pricing errors online are usually honored by companies, but everyone was suprised to see 6pm honor this pricing error. 6pm.com, a Zappos sister site, made a grave error on...
by Colin Shaw | May 21, 2010 | Customer Behaviour, Customer Experience, Customer Service, Social Media
On hold for a Customer Service Representative? That’s so 2009….. “Never wait on hold again” That’s the promise of LucyPhone.com. The startup offers you a service that turns the tables on customer service representatives, and puts them on hold. CNN estimates that...
by Colin Shaw | May 19, 2010 | Customer Experience, Market Research
Designing your customer experience to evoke nostalgia…. Author: Colin Shaw A recent study has found that customers prefer nostalgic products when they are feeling left out, or are missing a feeling of belonging. Science Daily reports on the study that “when...
by Colin Shaw | May 18, 2010 | Customer Experience, Social Media
Using Social Media to compliment your traditional marketing and Customer Experience…. Author: Colin Shaw Vanessa DiMauro over at The Social Customer recalls a conversation and blog post written by her colleague Jack Greene mulling over whether Social Media can...
