by Colin Shaw | Jun 9, 2010 | Market Research
B2B Interactive Marketing Spend projected continue to rise…. Author: Colin Shaw Forrester reports that B2B interactive marketing spend is projected to hit $4.8 billion by 2014. The claim by Forrester is seen in the release of their 5 year forecast of B2B...
by Colin Shaw | Jun 9, 2010 | Expert's Insights, Market Research
Analyzing the Top 10 Global brands for online buzz…. Author: Colin Shaw Just because your brand is famous worldwide, doesn’t mean its famous on the world wide web. Buzz around brands online is traditionally spurred by real world events and their behaviour...
by Colin Shaw | Jun 8, 2010 | Market Research
Can Customer Loyalty make your business recession proof….. “Do more, with less” That’s the message from the latest Nielsen report on consumer spending. As the recession continues to trouble consumers, they are changing their spending patterns to compensate....
by Colin Shaw | Jun 7, 2010 | Customer Behaviour, Market Research
Tapping into Media Consumption changes… Author: Colin Shaw Changes in media consumption throughout the years has created and destroyed industries. The creation of telecommunications allowed organisations to speak to their consumers, partners and suppliers across...
by Colin Shaw | Jun 4, 2010 | Market Research, Social Media
Author: Colin Shaw Friendships online are more than just connections, they are data points. Image: Bloomsburg Business week As with all forms of data, friendships and online relationships can be quantified, studied and analysed. Stephen Baker over at Business Week has...
