by Colin Shaw | Sep 28, 2023 | Blogs
My two favorite Muppets were Statler and Waldorf. You might remember these were the two old guys that sat on the balcony and heckled the show. However, instead of cleverly improving the comedy of the vaudeville-style variety show in the 70s, I will heckle the...
by Colin Shaw | Sep 21, 2023 | Blogs
Catherine, one of our podcast listeners, wants to know how to establish her organization’s reputation for having low prices without the companion reputation for having cheap and low-quality products. It’s a good question that, in my experience, is...
by Colin Shaw | Sep 14, 2023 | Blogs
Are you ready for AI? Some firms are. To be counted among them requires preparation. Author, speaker, consultant, and The Agile Brand podcast host Greg Kihlstrom, (www.gregkihlstrom.com) Principal Chief Strategies for GK5A, joined us on a recent podcast to...
by Colin Shaw | Sep 7, 2023 | Blogs
We have multiple ways of evaluating prices. These differ in terms of how easy they are for us to do and how accurate they are. Understanding how customers evaluate pricing can help you correctly price your products or services. So, today, we will talk about...
by Colin Shaw | Aug 31, 2023 | Blogs
Sometimes your customers have to wait. You would rather that wasn’t necessary, but it is reality. So, rather than ignoring this fact, I wanted to discuss how you can make waiting less terrible for your customers. Waiting is not ideal. But given that customers...
