by Colin Shaw | Jun 29, 2010 | Customer Behaviour, Customer Experience, Social Media
Pepsi rewards customer loyalty with geo-location based app In 2010 we have begun to see brands take advantage of the opportunities that have arisen with an increasing smartphone audience. Pepsi have announced the release of their geo-location app, Pepsi Loot. The app...
by Colin Shaw | Jun 21, 2010 | Customer Experience, Expert's Insights, Thought Leadership
Across the web Zappos has become synonymous with good customer service. The brand has some great customer service initiatives and has prided itself on its famous customer experience. We have previously blogged about how Zappos honoured a pricing error on one of their...
by Colin Shaw | Jun 18, 2010 | Market Research
Building brands takes time – Britain’s top 100 brands The latest internet startups may dominate the buzz on the blogosphere, buts its the established, trusted, and longstanding brands that succeed during hard times. The annual Britain’s 100 Biggest Brands report was...
by Colin Shaw | Jun 17, 2010 | Market Research, Social Media
Global time spent on Social Networks increases….. Global traffic to social networks continues to rise at a rapid rate As more and more of your audience spends an increasing amount of time within social networks, what is your organisation doing to capitalise on...
by Colin Shaw | Jun 16, 2010 | Customer Experience, Market Research
Is your brand dying? Are we in a ‘Brand Bubble’?…. This great article from ChiefMarketer.com covers the trend in recent years of the ever-weakening of brands as consumers get more and more of a stranglehold on brand perception. The article provides research...
