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2011: Six social media trends to look out for

by Colin Shaw | Jan 11, 2011 | Customer Experience, Customer Service, Expert's Insights

What will 2011 be the year of? Mobile? Social Business? Geo-location? F-Commerce? Every year someone makes a prediction that ‘this will be the year of X’ and they are invariably wrong. We aren’t that silly and neither is David Armano who posted his Six Social Media...

Your Hormonal Fingerprint and the Customer Experience

by Colin Shaw | Jan 10, 2011 | Expert's Insights

How do your Hormones affect your perception and tastes!!! Author: Alan Bergstrom How do your Hormones affect your perception and tastes? I came across this video on Hormonal Fingerprints and thought it provided some insights into the different individual perceptions...

Lessons from the Milgram Experiment

by Colin Shaw | Jan 7, 2011 | Customer Behaviour, Expert's Insights

Team adversely affecting your Customer Experience!! Author: Qaalfa Dibeehi & Colin Shaw Is the obedience of your team adversely affecting your Customer Experience? These videos are both fascinating and horrifying and have some salutary lessons for improving the...

Is Twitter really an effective customer service channel?

by Colin Shaw | Jan 5, 2011 | Expert's Insights, Social Media, Thought Leadership

Twitter has been dogged by questions of how it will monetise the popular micro-blogging platform. Author: Colin Shaw It has recently introduced an advertising model, slowly rolling out features for brands to use. Prior to this, brands found their own use for Twitter....

Is your customer experience driven by customer insights?

by Colin Shaw | Jan 5, 2011 | Customer Experience, Expert's Insights

How is your customer experience defined!! Author: Colin Shaw How is your customer experience defined? What are the key influences in your plan? Nunwood’s strategy director David Conway has written a great piece over at Research-Live on how customer insights can drive...
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