The B2B Customer Experience

“Creating in totality an ideal buying experience and innovative interactions that engages as well as enables buyers to enter into a transactional and loyal relationship with the organization” Author: Colin Shaw Tony Zambito over at The Social Customer has written a...

What is Customer Loyalty?

The fundamental assumption of all the loyalty models is that keeping existing customers is less expensive than acquiring new ones. Author: Colin Shaw One of my favourite bloggers and marketing guru, Seth Godin, has brilliantly summed up the impact of customer loyalty:...