What’s the Real Key to Customer Loyalty?

Have you ever watched the television series I Dream of Jeannie? If you’re unfamiliar with the plotline here’s a refresher: the sitcom stars a magical genie and illustrates the humorous mishaps of daily life in the human world. Genies, magic lamps… all this sounds bit...

The Smile Factor

According to the Bureau of Labor Statistics, the average American works 7.5 hours on a weekday. Excluding weekends, this means the average person spends 1,950 hours at work in a year. In a previous post, we discussed the integral connection between the happiness of...

Don’t Freeze Your Customers!

Choice is a building block of society. In a brilliant talk, Professor Renata Salecl discusses the dark side of choice. The three problems Professor Salecl has with choice are that it provokes anxiety, increases indecision, and involves loss. Much of her insight about...