by Colin Shaw | Oct 19, 2011 | Expert's Insights
Social media is literally altering the landscape for non-profit and membership-based organizations. Mobile applications sponsored by such organizations allow customers to exchange opinions of and responses to collections. Used in this way, social media promotes...
by Colin Shaw | Oct 17, 2011 | Customer Experience
Personalization is more than paying lip service to customer’s preferences; rather it is adding value to a customer’s choice. But humans are funny creatures. Often times we prefer something because it is familiar to us. In fact, we prefer the familiar so much...
by Colin Shaw | Oct 14, 2011 | Customer Experience
The hit film The Social Network (2010) features a pivotal scene between Mark Zuckerberg (Jesse Eisenberg) and co-creator Eduardo Saverin (Andrew Garfield). Eduardo, the more business-minded of the duo, pressures Mark to capitalize off the newly created Facebook....
by Colin Shaw | Oct 12, 2011 | Customer Experience
A human being can recognize approximately 10,000 unique scents. But when it comes to the five senses, the sense of smell gets a bad rap. With an abundance of research on smell – topics range from mate selection to immunity to depression – it’s amazing how little...
by Colin Shaw | Oct 10, 2011 | Expert's Insights
A Google search for “lying” yields 218,000,000 results. A Google search for “honesty” yields 77,500,000 results. What explains the 140,500,000 difference? Most of the world’s wisdom alludes to truth as an absolute measure, where truth is “a state of being in accord...
