by Colin Shaw | Oct 21, 2011 | Market Research
At times it seems like the most popular individuals are those with the most signs of external success – the car, the house, the wife (or husband), the children, the dog, the cat – whatever. In other words, “the Joneses.” Dr. Kelly Campbell’s work More than Chemistry:...
by Colin Shaw | Oct 19, 2011 | Expert's Insights
Social media is literally altering the landscape for non-profit and membership-based organizations. Mobile applications sponsored by such organizations allow customers to exchange opinions of and responses to collections. Used in this way, social media promotes...
by Colin Shaw | Oct 17, 2011 | Customer Experience
Personalization is more than paying lip service to customer’s preferences; rather it is adding value to a customer’s choice. But humans are funny creatures. Often times we prefer something because it is familiar to us. In fact, we prefer the familiar so much...
by Colin Shaw | Oct 14, 2011 | Customer Experience
The hit film The Social Network (2010) features a pivotal scene between Mark Zuckerberg (Jesse Eisenberg) and co-creator Eduardo Saverin (Andrew Garfield). Eduardo, the more business-minded of the duo, pressures Mark to capitalize off the newly created Facebook....
by Colin Shaw | Oct 12, 2011 | Customer Experience
A human being can recognize approximately 10,000 unique scents. But when it comes to the five senses, the sense of smell gets a bad rap. With an abundance of research on smell – topics range from mate selection to immunity to depression – it’s amazing how little...
