by Colin Shaw | Nov 11, 2011 | Customer Experience
Martin Lindstrom, author of the bestseller Buyology, recently wrote an Op-Ed piece in the New York Times entitled, “You Love your iPhone. Literally.” Despite Lindstrom’s status as a bestselling writer in the nascent neuromarketing field, his foray into the Op-Ed forum...
by Colin Shaw | Nov 9, 2011 | Customer Experience
Men and women are different. History shows that women have been subjected to discrimination and oppression, but certainly they deserve the same rights and privileges as men. Nevertheless, I still think it’s okay to celebrate our differences. While my stance is...
by Colin Shaw | Nov 7, 2011 | Expert's Insights
Two trends are currently transforming our understanding of customer experience: sentient analysis and infographics. Infographic presentation of sentient analysis makes emotional experience more accessible. This means customer experience strategists and managers will...
by Colin Shaw | Nov 4, 2011 | Customer Behaviour
Before going into a stressful situation, chances are you’ve heard the expression to “go in with a clear mind.” It turns out that there is more literal truth to this phrase than previously recognized. Science Daily reports, “our memories work better when our brains are...
by Colin Shaw | Nov 2, 2011 | Expert's Insights
Interbrand, the world’s top brand consultancy, recently released its annual list of the best global brands. The criteria used to judge the world’s “best brands” includes the financial performance of the branded products or services, the role of brand in the purchase...
