by Colin Shaw | Nov 15, 2011 | Social Media
Instant Public Relations: Who is Really in Control? Social media is starting to change the way we interact with customers. We are seeing a shift of power from organizations to consumers. There has been a shift in the power of communicating a message. Gone are the days...
by Colin Shaw | Nov 11, 2011 | Customer Experience
Martin Lindstrom, author of the bestseller Buyology, recently wrote an Op-Ed piece in the New York Times entitled, “You Love your iPhone. Literally.” Despite Lindstrom’s status as a bestselling writer in the nascent neuromarketing field, his foray into the Op-Ed forum...
by Colin Shaw | Nov 9, 2011 | Customer Experience
Men and women are different. History shows that women have been subjected to discrimination and oppression, but certainly they deserve the same rights and privileges as men. Nevertheless, I still think it’s okay to celebrate our differences. While my stance is...
by Colin Shaw | Nov 7, 2011 | Expert's Insights
Two trends are currently transforming our understanding of customer experience: sentient analysis and infographics. Infographic presentation of sentient analysis makes emotional experience more accessible. This means customer experience strategists and managers will...
by Colin Shaw | Nov 4, 2011 | Customer Behaviour
Before going into a stressful situation, chances are you’ve heard the expression to “go in with a clear mind.” It turns out that there is more literal truth to this phrase than previously recognized. Science Daily reports, “our memories work better when our brains are...
