by Colin Shaw | Dec 21, 2011 | Customer Retention
All too often organizations make the mistake of focusing all their energies on exclusively improving the customer experience. This certainly is vital, but in many cases the specific experience they’re providing is due to the organization’s customer-centricity. We...
by Colin Shaw | Dec 19, 2011 | Customer Experience
The automotive industry has bounced back from the 2008 crisis by incorporating the core principles of customer experience into its wide array of corporate identities. After purchasing Chrysler, Italian automaker Fiat decided to take risks by building up the “showroom”...
by Colin Shaw | Dec 16, 2011 | Emotional Experience
To some, I’m known by my smart “street” guerilla fashion sense. However, I must point out, that even if my favorite stores of all time played songs like “My Humps” by the Black Eyed Peas, or even worse, Celine Dion’s “My Heart Will Go On,” I would be perfectly...
by Colin Shaw | Dec 14, 2011 | Customer Experience
Today every business student learns about the Four Ps of marketing. What few students realize, however, is that the “Four Ps” were originally 15. The concept of the Four Ps first emerged in conjunction with the term “Marketing Mix” when Neil Borden spoke before the...
by Colin Shaw | Dec 12, 2011 | Customer Experience
In “The Gender of Money,” Dr. Viviana A. Zelizer elaborates on the traditional economic stance toward money as interchangeable, seamlessly fungible and “free” from social or cultural influences. But that’s all changing. In a series of compelling studies around the...
