Customer Are Irrational: Stop fighting it.

Customer Are Irrational: Stop fighting it.

My thanks to everyone who attended my session at ‘South By South West’. Great to see so many people there and standing room only! My speech was “Customer Are Irrational: Stop fighting it” Why do people knock wood for luck? Why do people press elevator buttons 20...
Patient Experience: What does it mean?

Patient Experience: What does it mean?

Many hospitals in the USA are concerned with patient experience especially with HCAHPS reimbursement rules come into effect. However, there is confusion about what customer experience actually refers to. A Health Leaders Media survey of hospital and health system...