Understand your Tipping Points

Underlying business reality are numbers. The board make investment decisions based on them, your KPIs are based on them, and leadership constantly focuses on improving them. In short, there is a cult of constant returns. If we have 95% satisfaction, let’s get to 96%;...

Design Your Customer Experience Metric

Companies interested in loyalty often measure Net Promoter®; likewise companies interested in Customer Satisfaction measure CSAT, so it seems logical to ask with the current buzz around Customer Experience how should you measure the CE? This is an important question...