Do emotions play a role in the business to business (B2B) environment? Do the emotions that influence us as consumers also influence our behaviour in our jobs? We often get asked these questions and most recently during our last webinar New research of top emotional...
Over the past 7 years of analysing emotions, Beyond Philosophy has built up a wealth of experience on how to measure emotions and how to understand what drives emotion. However, there is no point in looking at emotion unless it drives value to your business. So with...
Multimodal experience is an experience that involves more than one sense (sight and smell for example). It is getting closer and closer to becoming business as usual. We are not there yet but its incidence is increasing. Indeed, I have previously blogged about...
Mobile phones and apps are playing an increasingly important role in our daily lives. They have enabled us to make and change plans on the go; find our ways when driving; entertain ourselves while waiting; answer questions on the spot and essentially get information...
Are you designing for appearance or for experience? In a brilliant TED Talk by Julian Treasure – Why Architects need to use their ears he argues that far too many people far too often design only for the visual appearance (i.e. for the eyes) and not for the...
