Bank of America’s CEO – Brave or Naive?

Bank of America’s CEO – Brave or Naive?

I have seen so many proclamations like the one Brian Moynihan, CEO of Bank of America sent to his 270,000 employees last week stating they needed to improve their Customer service. When I received a called from NPR (National Public Radio) asking for a radio interview...
Online reviews and the user experience

Online reviews and the user experience

The online customer experience is one of the highest strategic priorities for most companies today. Online Net Promoter Score®, or word-of-mouth, is now easily measurable and far more of a visible metric to business success, as customers leave their reviews directly...