Who are you loyal to in your life? Your answer is probably family and friends. There is an emotional bond that has beenbuilt up between you. This bond is hard to break. Your family and friends can do things to you that you don’t like, but still you remain loyal....
Think of how many times you had an impulse to buy a more expensive brand and later convinced yourself that you did it because the quality is much better. Truth is that in most cases you did it because you trust the brand more or you feel a sort of sympathy towards...
By David Ive and Steven Walden Going on a luxury cruise should be the time of your life. That is unless you share it with a 2,500 strong ‘gang of raucous, heavy-drinking, leather-clad bikers’. Now don’t take offence, if this was a cruise just for bikers then no...
Authors: Steven Walden and Nigel Marlow Things your insights department and academics won’t tell you about your metrics and suggestions on resolving them! The Problem With Metrics Today It infuriates me the way organisations love their metrics. It’s not that I am...
Professor Daniel Kahneman is a Nobel Prize winning psychologist and is notable for his work on the psychology of judgment and decision-making, behavioural economics and hedonic psychology so I guess he knows what he’s talking about! Kahneman talks about something I...
