It’s tough to get employees engaged but, when you do, it’s worth its weight in gold… let me tell you a story about how I achieved this to great effect… A number of years ago, back in my corporate career, I was asked to take over 20 call centers. The previous manager...
A few months ago, I found myself buying a pair of shoelaces online. When I say ‘found myself’, I literally suddenly became aware of what I was doing. It was a shocking realisation; it had become too much trouble to visit the local shops for a pair of laces, and I was...
When you see an ad with a celebrity like Leonardo DiCaprio holding a watch or an ad with someone showing emotion like proposing to their girlfriend on their knees, what is more effective? New research to be launched in June shows that advertisements that align to a...
I did a lot of travel recently. I flew with 5-6 airlines, used 4-5 different rent-a-car firms, stayed in half a dozen hotels, dealt with banks and logistic companies and let me tell you something – the opportunity to differentiate on the basis of customer experience...
It is fascinating to see, and more importantly, to feel the differences between the two countries that I love – the United States and the United Kingdom (UK). I now live in Sarasota, FL but frequently travel back to England to see the Beyond Philosophy team and...
