Dealing with Ambiguity: The New Business Imperative

Does Getting What You Want Make You Happy?

Have you ever realised that sometimes wanting something can make you happier than actually having it? Let me give you an example. As we come up to the end of summer, I have just returned from a family vacation in England, which hardly has the reputation of being...
Dealing with Ambiguity: The New Business Imperative

The Yin and Yang of Familiarity in Marketing

My family have always gone on long vacations. We love exploring as everything is different. Different can be good, and different can be bad. Different is exciting and at the same time different can make people feel uneasy. I am sure, like you, whenever I return home I...