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by Colin Shaw | Feb 10, 2014 | Customer Behaviour
When you buy a product at a grocery store are you on ‘auto-pilot’ or are you engaged with your shopping experience? A new Neilson report called, “Category Shopping Fundamentals,” provides some great information on this. Let me explain, when my wife Lorraine asks me to...
![Engaging the Subconscious Shopper]()
by Colin Shaw | Feb 6, 2014 | Customer Experience
Disney is one of my favorite Customer Experiences. They use the phrase, “the Magic of Disney” to help describe the experience that they create for their guests and I would say they achieve “magic” with all the things they have thought of, trained for, and delivered...
![Engaging the Subconscious Shopper]()
by Colin Shaw | Feb 1, 2014 | Customer Loyalty
What happens when a company you trust has a breach in their security that compromises your account information, leaving you open for credit card fraud? How quickly does the trust fade? We have the benefit of watching two real-time case studies for this concept right...
![Engaging the Subconscious Shopper]()
by Colin Shaw | Jan 30, 2014 | Customer Experience
Before you spend a ton of money on a new CRM system, software, machine or process to enhance your customer experience, you should always make sure that you consider that your customers are humans in your design. Imperfect, irrational, and instinctive humans. I was...
