by Colin Shaw | Feb 20, 2014 | Expert's Insights
Very few times in my life as a customer experience expert do I get to talk about matters of life and death. But this week is different; a rare occasion when three companies made good moves that might save your life. Good Move #1: CVS Stops Selling Cigarettes In a...
by Colin Shaw | Feb 17, 2014 | Customer Experience
Amazon revealed recently that new feature in their mobile app will allow a consumer to point his or her camera at a product, like an empty mouthwash bottle or a can of furniture polish, and that photo alone would place an order on their website. The new Flow feature...
by Colin Shaw | Feb 10, 2014 | Customer Behaviour
When you buy a product at a grocery store are you on ‘auto-pilot’ or are you engaged with your shopping experience? A new Neilson report called, “Category Shopping Fundamentals,” provides some great information on this. Let me explain, when my wife Lorraine asks me to...
by Colin Shaw | Feb 6, 2014 | Customer Experience
Disney is one of my favorite Customer Experiences. They use the phrase, “the Magic of Disney” to help describe the experience that they create for their guests and I would say they achieve “magic” with all the things they have thought of, trained for, and delivered...