by Colin Shaw | Mar 6, 2014 | Uncategorized
Knowing when to change has always been an important business skill but with the ever increasing speed of change this has become a key skill. I had the pleasure of sharing the same stage as Charles Handy when I have been delivering some previous key note speeches....
![Emotional Engagement and Brand Loyalty: Procter and Gamble Gets it…do you?]()
by Colin Shaw | Mar 3, 2014 | Emotional Experience
Brands that build an emotional connection with their customers are the ones that will continue to thrive in our global and commoditized economy. Where better to do this than on the recent Winter Olympics? One organization that understands this better than any other is...
![Emotional Engagement and Brand Loyalty: Procter and Gamble Gets it…do you?]()
by Colin Shaw | Feb 27, 2014 | Customer Experience
A new study published online recently in the journal Emotion by researchers from Berkeley and Northwestern University indicates that women might be better at keeping a long-term marriage relationship on track and “happy.” These studies were related to long-term...
by Colin Shaw | Feb 26, 2014 | Emotional Experience, Experience Design
The Five senses. You have known them since elementary school. Sight, Hearing, Taste, Smell, and Touch. But while you may be aware of them and could list them all on a game show to win a prize, have you ever considered how each of them contributes to each of our...
![Emotional Engagement and Brand Loyalty: Procter and Gamble Gets it…do you?]()
by Colin Shaw | Feb 24, 2014 | Customer Engagement, Customer Experience
My Facebook feed was stacked over the last few weeks with all the ‘Look Back’ videos that celebrated Facebook’s 10-year anniversary. One thing all these videos had in common is that they created stories from unrelated posts and photos that tell the story of people’s...
