by Colin Shaw | Apr 24, 2014 | Employee Experience
Employee engagement is a critical factor in having a great customer experience. Since so much of employee engagement has to do with having the right people in the right position, today’s hiring managers and leaders would do well to hire people for positions that...
by Colin Shaw | Apr 22, 2014 | Customer Emotions, Blogs
I often write about how different ads are coming out that target our emotions and how this is an important part of the customer experience…and many of you have read them (thank you for that, by the way!). For this reason, a recent article in The Economist that...
by Colin Shaw | Apr 17, 2014 | Customer Behaviour
According to new research from New Voice Media, UK consumers are more likely than US consumers to drop an organization due to poor service. By defining that over $20 Billion in revenue is transferred due to bad service from firm to firm in the UK, this study reveals...
by Colin Shaw | Apr 16, 2014 | Customer Engagement
I am a technology geek. I love social media and I’m always using it but here is the strange thing – I am 56 years of age, so I guess I am unusual, or that’s what my adult kids tell me! Why do I tell you this? When I started to look back on the evolution of...
by Colin Shaw | Apr 14, 2014 | Customer Behaviour
Customers taking things for granted is the enemy of all Marketers. How do you get your people to change their behavior and pay attention to your message? I have recently seen a great example of this in airlines safety videos. If you fly a lot like I do, you probably...