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by Colin Shaw | Jun 5, 2014 | Expert's Insights
Reaching Your Audience: Don’t Make These Mistakes In Your Next Speech In life there are many occasions where you are asked to speak in front of a group, from graduations, to weddings to conferences where you are the featured act. Being an effective speaker is an...
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by Colin Shaw | Jun 4, 2014 | Subconscious Experience
What Bergdorf Clerks Can Teach Us about Our Subconscious Subconsciously, we are judging our customers. But before you feel bad about it, remember that they are subconsciously judging you, too. The truth is all of us judge each other by the cues that we provide in...
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by Colin Shaw | Jun 2, 2014 | Social Media
Personal Engagement: Is Social Media Making Us Anti Social? Usually I talk about the importance of emotional engagement of our customers or our employees. But today, I want to address the importance of emotional engagement of each other. Or rather the lack thereof,...
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by Colin Shaw | May 29, 2014 | Uncategorized
Consumer Reaction Causes Cheerios to Pull New Legal Policy The makers of the heart-healthy brand Cheerios General Mills, had a lot of heartache over the introduction of their new legal policy on their website earlier this month. They learned the hard way that...
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by Colin Shaw | May 28, 2014 | Emotional Experience
Why Apologizing for The Rain Makes People Trust You More. According to a new study by the researchers at Harvard Business School and Wharton School, University of Pennsylvania, apologizing for the rain can be a way to get perfect strangers to loan you their mobile...
