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Didn’t Believe Amazon Was Customer Centric Before? You Will Now

Didn’t Believe Amazon Was Customer Centric Before? You Will Now

by Colin Shaw | Jun 25, 2014 | Blogs, Customer Experience

Amazon has been making some groundbreaking moves in customer experience design in the past few months that are truly remarkable. Even though they were already top rated for their customer experience, they are not content to stop where they are. They are always...
Customer Engagement: Is Social Media Working for Businesses?

Customer Engagement: Is Social Media Working for Businesses?

by Colin Shaw | Jun 24, 2014 | Blogs, Customer Engagement, Social Media

Social media has emerged as the newest marketing channel for businesses in the past few years. It transformed the way many brands market and how they respond to consumers. But I wonder is it working and do people really engage with it? Forrester’s blogger, Nick Elliot...
Didn’t Believe Amazon Was Customer Centric Before? You Will Now

Panera and Wendy’s: Designing Their Dining Experience for Millennials

by Colin Shaw | Jun 18, 2014 | Blogs, Customer Analysis, Customer Service

Millennials are the next generation of consumers coming of age currently and increasing in economic power. This group, roughly defined as anyone born between 1980 and 2007, has definite ideas about what drives value for them in a customer experience, including where...
Didn’t Believe Amazon Was Customer Centric Before? You Will Now

Behavior Psychology Proves That Event Boundaries Affect Customers’ Memory of Your Experience

by Colin Shaw | Jun 16, 2014 | Blogs, Customer Behaviour, Customer Service

All of us want to create memorable experiences for our customers to foster an environment of customer loyalty and retention. But what do you do if you have unwittingly created impediments that prevent your customers from remembering key events in the experience? One...
Didn’t Believe Amazon Was Customer Centric Before? You Will Now

Reverse Showrooming: How Retailers are Using Their Online Presence to Get You Back In Stores

by Colin Shaw | Jun 12, 2014 | Social Media

A couple of years ago, the term showrooming was coined to describe the activity of some shoppers who would go to a store to look at a product and then use their mobile device to buy the product online. But today, a new trend called reverse showrooming is emerging,...
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