![3 New Ways Organizations Tracking Customer’s Emotions]()
by Colin Shaw | Jul 22, 2014 | Blogs, Customer Emotions
The emotional part of a customer’s interaction affects not only the rational or conscious part of the experience, but also the subconscious association that the customer makes with the experience long after it ends. In some cases, it is the memory of these emotions...
![3 New Ways Organizations Tracking Customer’s Emotions]()
by Colin Shaw | Jul 18, 2014 | Blogs, Thought Leadership
In the last two weeks I have been consulting clients on how they can improve their Customer Experience and hire people who are emotionally intelligent and Customer-ready. Hiring the right people for your position is a priority for most organizations, particularly when...
by Colin Shaw | Jul 17, 2014 | Blogs, Customer Experience
Customer Experience is not something you design, implement and then you have it, along with a plaque and a hearty handshake. Sure you do all those things (except maybe not the plaque) because that’s how you improve a customer experience. But what many of our clients...
by Colin Shaw | Jul 16, 2014 | Blogs, Customer Experience
Businesses want to publish their services. They do this via advertising, a traditionally expensive medium no matter which channel you use. But a new channel is emerging that is more affordable: social media influencers. Marketers realize this and have begun to harvest...
by Colin Shaw | Jul 11, 2014 | Blogs, Customer Experience
A recent study out of the Universitat de Pompeu Fabra, Spain, confirms that when a customer interacts with a company in a foreign language, they are more rational than when the customer interacts with a company in their native language, otherwise known as the “Foreign...
