by Colin Shaw | Jul 2, 2014 | Blogs, Subconscious Experience
Are there any good car rental companies or am I just unlucky? This week I rented a car with Budget. It was not a great customer experience. We were kept waiting for the shuttle service for 25 minutes at the Philly Airport. We tried to call them 3 times to see where...
by Colin Shaw | Jul 1, 2014 | Blogs, Customer Experience, Thought Leadership
I know that CEOs and their executive teams are busy people. They have a lot of priorities and considerations that go into being in charge of a company. Getting their time and attention can be a challenge for anyone in the organization. But difficult or not, getting...
by Colin Shaw | Jun 25, 2014 | Blogs, Customer Experience
Amazon has been making some groundbreaking moves in customer experience design in the past few months that are truly remarkable. Even though they were already top rated for their customer experience, they are not content to stop where they are. They are always...
by Colin Shaw | Jun 24, 2014 | Blogs, Customer Engagement, Social Media
Social media has emerged as the newest marketing channel for businesses in the past few years. It transformed the way many brands market and how they respond to consumers. But I wonder is it working and do people really engage with it? Forrester’s blogger, Nick Elliot...
by Colin Shaw | Jun 18, 2014 | Blogs, Customer Analysis, Customer Service
Millennials are the next generation of consumers coming of age currently and increasing in economic power. This group, roughly defined as anyone born between 1980 and 2007, has definite ideas about what drives value for them in a customer experience, including where...