by Colin Shaw | Jul 16, 2014 | Blogs, Customer Experience
Businesses want to publish their services. They do this via advertising, a traditionally expensive medium no matter which channel you use. But a new channel is emerging that is more affordable: social media influencers. Marketers realize this and have begun to harvest...
by Colin Shaw | Jul 11, 2014 | Blogs, Customer Experience
A recent study out of the Universitat de Pompeu Fabra, Spain, confirms that when a customer interacts with a company in a foreign language, they are more rational than when the customer interacts with a company in their native language, otherwise known as the “Foreign...
by Colin Shaw | Jul 9, 2014 | Blogs, Customer Emotions
Two major luxury fashion brands are experimenting with discounting themselves. Alexander McQueen, and Tiffany have all been embracing their more price conscious shopper. The net effect is that the brands are enjoying more profits and customers get a brand they think...
by Colin Shaw | Jul 8, 2014 | Blogs, Social Media
I have just reached 100,000 followers on LinkedIn. To me this is a significant milestone, one that I worked toward on many a flight and many a late night, sharing my musings on the LinkedIn platform. Both pleased to reach the milestone and humbled by the implied...
by Colin Shaw | Jul 3, 2014 | Blogs, Customer Experience
PetSmart recently announced the appointment of Phil Bowman as the new EVP of Customer Experience. PetSmart President and CEO, David Lenhardt was thrilled to get him for this newly created position. The appointment of Bowman was announced this past May, along with the...
