by Colin Shaw | Jan 23, 2015 | Blogs, Leadership
My mum always told me, “You can catch more flies with honey than you can vinegar.” In other words, people respond better to rewards than punishments. As a leader or a marketer if you want an employee or a customer to change behavior, research says the best thing to do...
by Colin Shaw | Jan 16, 2015 | Blogs, Digital Experience
The end of 2014 was really busy. My wife just had a fairly serious surgery (she’s doing great, but recovery takes time), and I am launching a eBook. So of course it should be evident this was the ideal time to redesign the user interface on my company’s website! If...
by Colin Shaw | Jan 12, 2015 | Blogs, Customer Experience
There are many philosophies out there. The thing about philosophy is that it doesn’t always have much real-world application behind it. Anyone can claim a philosophy but can they make it work in the real world? I dedicate my career to helping organizations take their...
by Colin Shaw | Jan 5, 2015 | Blogs, Employee Experience
The list of the top 50 Best Places to work in 2015 was published last week by Glassdoor, the career community based in California. Not surprisingly, Google is in the number one spot. Other companies on the list included Southwest Airlines and Disney along with other...
by Colin Shaw | Dec 26, 2014 | Blogs, Customer Experience
This time of year always has me thinking about the next one. It could be because I am already scheduling into January, February and so on, making next year feel even closer than it already is. Thinking about the coming year, I see trends underway that predict...
