by Colin Shaw | Mar 5, 2015 | Blogs, Customer Retention
There have been many great stories in the past couple of months about airlines doing what was right by their Customers. We can all learn a little about Customer centricity when we look at these examples from three major carriers in the US. Frontier Airlines Pilot...
by Colin Shaw | Mar 4, 2015 | Blogs, Market Research, Thought Leadership
In this series, professionals share the words of wisdom that made all the difference in their lives. Follow the stories here and write your own (please include the hashtag #BestAdvice in the body of your post). What is the point of doing research is you are not going...
by Colin Shaw | Feb 24, 2015 | Blogs, Customer Experience
95% or a person’s processing power is the subconscious experience. Knowing this percentage, how can you harness the incredible power of the Customers’ subconscious mind to create a positive experience? Let’s look at two industries have embraced this and see what we...
by Colin Shaw | Feb 17, 2015 | Blogs, Thought Leadership
A study of over 3000 people discovered that men and women have yet another difference: the way they process emotions. According to researchers, this means that they remember different things about an experience. Knowing that the memory of the experience is what makes...
by Colin Shaw | Feb 12, 2015 | Blogs, Thought Leadership
All in all, this was a bad year of Super Bowl ads. The only one I liked was McDonald’s. Their ad campaign, “Give Lovin’, Get Lovin’” is a great idea. Through February 14th, 2015, Customers at the restaurant will be randomly selected to owe a new form of payment....
