REVEALED: Why You Are Forgetful

REVEALED: Why You Are Forgetful

A new study from Lund University reveals that our brains forget things on purpose. Essentially, the researchers discovered that our brains not only have learning mechanisms, but also forgetting mechanisms, and each is important to our thinking. This news is great for...
Changing Customer Behavior with a Little Nudge

Changing Customer Behavior with a Little Nudge

Do you nudge your customers? Most businesses do, whether they know it or not. A nudge propels a customer toward the behavior you want – whether it’s purchasing a product, signing up for a subscription or making a repeat visit to a retailer. The theory behind a nudge...
Big CX Idea for 2016: Not Despite but Because

Big CX Idea for 2016: Not Despite but Because

More often these days we get calls at our headquarters with Customer Experience champions wondering what happened to the huge gains in their Customer Experience metrics they used to get. The problem is many of them have implemented Customer Experience measures, had...