How to Measure Customer Emotions

How to Measure Customer Emotions

Colin Shaw of Beyond Philosophy discusses how to measure customer emotions and what they reveal and how this can help to improve customer experience within organizations. Some businesses look at the bottom line with customers. Companies that are and will be most...
How Biased Are Your Customers?

How Biased Are Your Customers?

We all have biases. These biases are formed of our experiences in life and create prejudices in favor of, or against, different things. One of the many ways these biases manifest is in our responses to psychometric tools like ability tests, personality questionnaires,...
Hypocrisy revealed of major US company

Hypocrisy revealed of major US company

Why do organizations put such little value on loyal customers? Why do we not look at the lifetime value of a customer and see the profit they provide? Why do organizations treat existing customers so poorly? Surely the economics shows us all the error of our ways. We...