Be Rational About Your Irrationality!

Be Rational About Your Irrationality!

You are irrational. Your friends are irrational. Your boss is irrational. Unless you happen to know a Vulcan, everyone you know is irrational. I am irrational, too. People are irrational by nature. Irrational behavior makes some business leaders nervous; it is so...
Uncovering the Secret to Predicting Customer Behavior

Uncovering the Secret to Predicting Customer Behavior

By now, it’s clear to many of you that your Customer Experience is an excellent competitive differentiator for your organization. However, if you only consider the aspects of your experience that appeal to people at a logical level only, you are not taking full...