How do your Hormones affect your perception and tastes!!!

Author: Alan Bergstrom

How do your Hormones affect your perception and tastes?

I came across this video on Hormonal Fingerprints and thought it provided some insights into the different individual perceptions of the customer experience.

“Hormonal fingerprint has a direct impact on our taste ability, but also on our hobbies and vocation.”

This is another great example of how much neuroscience plays a role in customer experience, and how an experience is effected by things beyond just pricing, store layout and consumer interactions. Read more about the Emotional Signature of an organisation can effect your customer experience

By ALAN BERGSTROM | Published: JANUARY 10, 2011