The rise of Collaborative Consumption
As we move further and further into an inter-connected world, consumer behaviour is changing faster than most organisations can keep up with. The changes brought on by an interconnected world has maximised consumer power, allowing individuals to come together to work towards a common goal. Rachel Botsman has written a book on the subject titled ‘Collaborative Consumption: What’s mine is yours’, and describes the thesis as ‘We are at the start of the Big Shift away from the 20th century defined by hyper-consumption towards the 21st century, an age of Collaborative Consumption.’
Have a watch of the video below, it’s certainly been added to my reading list.
Thanks to the Consumer Psychologist for the link
By COLIN SHAW | Published: JULY 6, 2010