Combining User Experience design with your Customer Experience

User Experience and Information Architecture design has slowly become recognised in the mainstream….

User Experience and Information Architecture design has slowly become recognised in the mainstream as vital to providing a decent experience on any site across the web.

We’ve slowly started to organisations try to imbue their user experience with their customer experience values. UXmag have a series of interviews with Harley Manning, Vice President, Research Director for Customer Experince at Forrester Research, that we found really valuable in understanding the deep links between the two worlds and the benefits of planning with both.

PART 1: WHAT CUSTOMER EXPERIENCE (CX) AND USER EXPERIENCE (UX) ARE, AND HOW THEY ARE RELATED

Forrester, Part 1 from UX Magazine on Vimeo.

PART 2: HOW DIFFERENT DEPARTMENTS AND PROFESSIONAL DISCIPLINES SUCH AS MARKETING, IT, BUSINESS, AND DESIGN ARE WORKING TOGETHER UNDER THE BANNERS OF UX AND CX

Forrester, Part 2 from UX Magazine on Vimeo.

PART 3: WHAT IT MEANST TO MAKE CX AND ORGANIZATIONAL COMPETENCE, AND THE IMPORTANCE OF BEING ABLE TO DEMONSTRATE THE ECONOMIC BENEFITS OF UX

Forrester, Part 3 from UX Magazine on Vimeo.

By COLIN SHAW | Published: JANUARY 12, 2011