Colin Shaw, Founder of Beyond Philosophy, continues his global speaking tour with a spot at the LOMA Customer Service!!!
Colin Shaw, Founder of Beyond Philosophy, continues his global speaking tour with a spot at the LOMA Customer Service Conference in March in Baltimore, Maryland.
Since its founding in 1924, LOMA has committed itself to being the trusted source for research and education activities for its members in the insurance and financial services industries. With 1,200 member companies in over 80 countries, LOMA has access to top industry experts and knowledge and can connect you to the industry with cutting-edge information presented in a broad historical context. LOMA is committed to working as a par tner with its members worldwide to improve their management and operations through quality employee development, research, information sharing, and related products and services.
The description for the talk is below:
Customer Experience: Future Trends and Insights
It’s no longer enough just to know the old 4Ps of marketing (Price, Product, Promotion, and Place). Nor is it wise to hitch your business to marketing bandwagons. The key is to not get mired in trends and technology but to readdress human basics through the keen eye of modern knowledge. Your customers’ emotions, psychological habits, and subconscious impressions are your greatest tools for giving them the best possible experience. Join Colin Shaw as he shows you how new research and tools in Experience Psychology present a lasting customer experience strategy — where the brilliance lies in its connection to the strongest and most basic of human feelings.
Find out more about the LOMA Customer Service Conference
By BEYOND PHILOSOPHY | Published: JANUARY 25, 2011