The Break Up between the advertiser and the customer

The Break Up between the advertiser and the customer….

The Break-Up’ is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn’t have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone.

Are you treating your customers the same way?

By COLIN SHAW | Published: JULY 5, 2010