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The Myth of the Silver Bullet: Unraveling Quick Fixes in Business

The Myth of the Silver Bullet: Unraveling Quick Fixes in Business

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“Colin, could you tell me the one thing that we need to do to improve our Customer Experience?”

This question is one that many of my clients want to ask me. They don’t say that in so many words, but effectively, that’s what they were asking me to do. What they’re after is a silver bullet.

Unfortunately, I always disappoint them. There is no silver bullet solution for improving Customer Experience.

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