I love technology, but I can still be old-fashioned when working with clients. How? Meeting with clients, I like to put pen to paper and illustrate what I am saying with a handcrafted visual aid. My analog PowerPoint serves two purposes:
- These handmade creations will hang on a museum wall with a plaque because of the tremendous amount of raw talent exposed (ahem).
- I can see when a client is engaged and buying into my pitch, usually because they pick up a pen and start drawing, too.
I also encourage my client’s participation in the exercise by positioning the pen towards their side of the table. The drawing prompts their thought process regarding our topic of discussion.
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