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The Art of Customer Crisis Handling: 5 Rules to Stay Cool and Win

The Art of Customer Crisis Handling: 5 Rules to Stay Cool and Win

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Sometimes, things go wrong despite your best efforts. This situation happens everywhere. Even the most well-managed companies will have things go wrong. So, it’s not a matter of if but when regarding a customer crisis.

Too many organizations do not plan for a customer crisis, and I want to change that. The key to handling it well is to master the art of staying cool. To that end, I have five rules to handle a customer crisis.

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