In 1998, Joe Pine (@joepine), co-founder of Strategic Horizons, LLP, wrote a book along with Jim Gilmore called The Experience Economy. When I read this book, I thought, “Bloody hell! This is it!” I was working at British Telecom at the time, so I showed it to my boss. He had a similar reaction and set me on the route of improving the Customer Experience, and the rest is history.
Now, 23 years later, I run Beyond Philosophy. This global Customer Experience consultancy was named as one of the best management consultancies by Financial Times for the third year in a row this year. You could say that Pine changed my life.
So, you can imagine my excitement when I hosted him on a recent podcast. Pine and I discussed what we can expect now for live events that the vaccine is rolling out, and we can see the light at the end of the tunnel for the COVID-19 pandemic. Pine shared what he sees as a trend moving forward: The Hybrid Event.