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5 Rules for Proactively Firing Customers to Increase Profit

5 Rules for Proactively Firing Customers to Increase Profit

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It might seem counterintuitive to your bottom line and the concept of customer-centricity, but the fact is that sometimes you have customers that you should fire.

I get it. It runs against the conventional wisdom. You’re supposed to serve your customers. You’re supposed to be customer-centric. You’re supposed to get as many customers as you can. So, saying you should let some of these people go sounds weird coming from me.

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