New research methodology to measure subconscious experience

Subconscious experience researchFree white paper on ground breaking research and its application to improve the Customer Experience.
We have been developing a new research methodology with academia to measure:

1. The subconscious experience
2. The key emotions felt
3. Which emotions drive and destroy value.

We need more people to take part in the research which only takes 10 minutes. By doing this you will receive a 20 page report on our finding and see how we execute the test and also.

So go on, invest 10 minutes of your time now and take the test. Please bear in mind this is an academic site rather than a commercial and therefore the looks reflect that.

Link: Get the  Free white paper. Take part in the research

IMPORTANT NOTE: You will receive the white paper following completion of this research. Please don’t forget to include your e-mail address when you fill in the survey,  so we can send you the report. For futher information please e-mail to: steven.walden@beyondphilosophy.com)
(*) Key speakers presenting IAT at London Conference on December 2nd (9.30am to 5pm). For more information email: steven.walden@beyondphilosophy.com

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Institute of Customer Service Annual Conference.

Institute of Customer Service Annual Conference

The Brewery. London

Institute of Customer Service
Annual Conference.

At the Brewery in London
23 and 24 March 2010

We are an associate of the conference offering our expert advice and support and Colin Shaw will be interviewing speakers live on stage on day two of the conference.

We are able to offer you, our customers, a 20% discount on the non-member rate saving you up to £220 on the full conference package.

To get the discount, simply go to the event website

www.customerserviceconference.co.uk
Click “book now” and enter the code: BPAC10 in the “Discount code” box of the online form.

Please click here to find information about the full programme and venue .

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The newly discovered subconscious experience and its vital role in Customer retention

Subconscious experience

The subconscious experience is far beyond the traditional 4 P’s of marketing and has a dramatic effect on how customers perceive their experience.
In this one hour webinar led by Colin Shaw, author of three best-selling books on Customer Experience, Steven Walden, Head of Research at Beyond Philosophy, Dr Peter Jones, Chartered Psychologist and Fellow of the British Physiological society and Dr. Nigel Marlow, Consumer and Business psychologist, London Metropolitan University you will go through:

  • What is a subconscious experience.
  • How it positively or negatively effects the Customer Experience
  • How the subconscious experience effects Customers feeling of the Brand
  • New research techniques to uncover the subconscious experience
  • The implications on designing an experience
  • How understanding the subconscious experience can be used to improve
  • Customer retention and Customer acquisition.

SlideShow:

Audio:

Please click the following link to download our recorded session of the webinar

Please click here to see more information about our webinars.

If you’d like to receive more information about our future webinars and other events, please sign up to our newsletter.

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