iTunes
iHeartRadio
Spotify
YouTube
Stitcher
Blubrry
Google PlayDiscounting—it feels like a surefire way to attract customers, right? Everyone loves a good bargain. But what happens when discounts stop being a tool and start becoming an expectation?
In this episode, Colin Shaw and Professor Ryan Hamilton dive into the dangerous addiction of price discounting—how it lures in customers, why businesses struggle to stop, and the long-term damage it can do to your brand and bottom line.
You’ll hear painful stories of businesses that have trained their customers never to pay full price, the psychology behind why discounts are so irresistible, and why, if you’re not careful, your company could end up hooked on discounting like a bad habit.
This episode is packed with insights, humor, and practical advice you won’t want to miss!
Best Quote from the Episode:
“We knew we had a problem when one of the executives said, ‘This is like heroin—we can’t stop!’”
