Forbes Magazine comments on the launch of LinkedIn world’s top 150 Influencers:
When Arianna Huffington bet in 2005 that celebrities and other notables would embrace a platform for speaking their minds on the internet, the idea was so novel it had trouble getting taken seriously at first. Seven years later, the world is very different. That’s the challenge LinkedIn faces as it launches its own blogging platform for the well-known. Starting today, users of the career-oriented social network will be able to follow a small pool of hand-picked “influencers.” These 150 people were selected either for their broad name recognition (Barack Obama, Richard Branson, Deepak Chopra) or their cachet within specific industries (Danny Sullivan, Charlene Li, Caterina Fake).
Colin Shaw says “I am delighted to have been acknowledged as one of the top 150 INfluencers worldwide, it’s a great honor and more importantly I am very proud that all the hard work the Beyond Philosophy team has undertaken in pushing the boundaries of thinking and understanding the Customer Experience is now being recognised worldwide”.
Fast Company states; “the professionals’ social network launched a new publishing platform designed to connect experts and thought leaders in business with a broader audience”. Giving the ability to ‘follow’ influencers across a variety of industries makes the new platform even more engaging for LinkedIn members. “The goal is to get highly influential thought leaders to use LinkedIn to share big ideas and small ideas and tips,” says Daniel Roth, executive editor, LinkedIn.
“For us it is all about getting results for our clients”, says Colin Shaw, “nothing pleases us more than when one of our clients significantly improves their Customer Experience. Maersk Line, the largest container shipping company in the world is a prime example of this. With Beyond Philosophy’s help they moved their Net Promoter Score (Customer satisfaction), by 40 points in 30 months. It’s a proud day and it makes all of the effort worthwhile”.
Colin’s four books on Customer Experience helped lay the basis for a whole Customer Experience industry. “When I started Beyond Philosophy, in 2002 the subject of Customer Experience was new. My friends thought I was mad giving up a highly paid job in corporate life to start one of the world’s first dedicated Customer Experience consultancies. But I have to tell you it was one of the best decisions I have made in my life. Ten years on we continue to go from strength to strength”.