Behavioral Journey Mapping

How do I design Customer behavior into my experience?


Designing a customer journey is not easy. Most journey mapping tools only look at the rational and the general emotional experience. This is not detailed enough to make the changes effective and sustainable.

We all know customer behavior is much more complex than that. Therefore you need to consider a Customer’s subconscious and psychology to truly design a great experience that drives value ($) for you. Our Behavioral Journey Mapping methodology addresses the rational, emotional, subconscious and psychological experience.

We can train you on our methodology and work with you on the first experience to ensure effective skills transfer.

Watch this video to see how we do this

Listen to this Podcast

Colin ShawBehavioral Journey Mapping