How Behavioral Journey Mapping Works
In this video, you will see one of our clients, Stena Line explain what Behavioral Journey Mapping is and see the people we have trained to do it:
As you can see in this testimonial, Beyond Philosophy trains your people on how to use Behavioral Journey Mapping so that you do not have to go to the expense of hiring us each time a new experience needs to be mapped. Part of the training is your team working alongside our team so we can transfer our skills to your people.
As part of a Behavioral Mapping implementation, we walk in the customer’s shoes as they participate in your customer experience. Using the information we gather from this experience, we involve the organization personnel from each part of the user experience in the design and engage them in the change. In addition, we also undertake psychological research with customers to discover what kind of experience they really want, define the combustion points, and redesign the experience.