In the early 2000s, RICOH Canada needed to make a change. At every leadership conference in the head office, RICOH Canada’s results were routinely at the bottom. The CEO at the time had reached the limit of his patience, and he was ready to fix it. They hired Beyond Philosophy to help them build their brand, improve their experience, and foster customer-driven growth.
Today, their vision is to be the most trusted brand with an irresistible appeal in the global market, built on the values of Customer Centricity, a winning spirit, innovation, and teamwork. A foundation of ethics and integrity supports these values. Over the last ten years, they have achieved 115 percent growth and made significant gains in market share.
Our case study shares RICOH’s process and the insights they learned on their customer-driven growth journey that yielded such exemplary results.
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