FOMO, or fear of missing out, is a powerful marketing tool. The acronym denotes how we do things because we are worried about regretting not doing them later. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. 

I witnessed the ubiquity of FOMO while watching the latest Avatar movie. I was sitting behind girls giggling and passing around a phone during the movie. As a member of the grumpy old man society, it was all I could do not to get into it with them about it. However, during my fuming, it also occurred to me that FOMO is a powerful driver of customer behavior. 

read more…