One of our listeners, John, is in a pickle. He is starting a new business, but that isn’t the problem, although I am sure we can all agree that starting a new business is fraught with pickles. John is up for it, though. He needs help with getting other people to help sell his product. Some of you have that same problem, so I decided to share eight ways he can make that happen here in the newsletter.
Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. For example, if you are advertising, that’s one type of communication, but it can have different goals. Maybe it’s awareness or education. Perhaps you want to remind them that you exist or persuade them to make a change. Knowing what you are trying to convince them to do gets you started with a tactic that works.
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