Award winning CX & Marketing Blog

Home ( Page 31 )
Blog
Home ( Page 31 )
Privacy in the Age of Personalization: Striking the Right Balance

Privacy in the Age of Personalization: Striking the Right Balance

Learn more about Colin Shaw: Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes.

Listen to the podcast:

Personalization is a key element in doing business today. However, getting too personal can be off-putting in some situations. So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out.

04.13.24 Content Image 1

The idea for this episode came from my recent trip to a fishing supplier near my home in Florida. It’s called Discount Tackle, and the manager knows me. When I go in, we chat to catch up, and then he recommends a lure for me to try that day. So, even though I know I can get the lure cheaper somewhere else, I appreciate the personalized service and I buy all my fishing gear there.

read more…

Let’s talk…

…about how we can help you with your goals. Schedule a no-cost, no obligation consultation with us today.

Contact us now