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How you feel in a moment, or your overall mood significantly influences decision-making. Today, we dig into moods and motivational biases that influence experience outcomes.
More than one thing happens in a customer experience, from individual heuristics (i.e., shortcuts in our thinking) to biases or other psychological concepts. Unfortunately, many customer experience managers focus only one thing at a time, ignoring all the rest. However, a more holistic view helps you design an experience to achieve the desired results.
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